Kroger Co (NYSE:KR) is reportedly removing middle managers because of intense competition from online retailers. Lots of employees from several outlets of Kroger have lost their jobs. According to a spokesperson from Kroger, the company would evaluate the performance of middle-level managers before taking a call. It will retain the talent after evaluating team structures and the middle-level management’s role.

Retains right leadership

According to a spokeswoman of Kroger, the company is carefully analyzing the workforce store-wise and would keep the talented people. Its 22 divisions located across 35 states in the US would undergo restructuring move. The company has 443,000 employees that include part-time and permanent employees. It also operates smaller grocery stores: Fred Meyer, Ralphs, and Harris Teeter.

According to a local news outlet, managers in the Dayton region are already removed as part of the restructuring move. A former employee, who put in 30 years of service at Kroger, said he has been receiving calls and text messages from people in tears since last night. The lay-offs started after its doubts to turn black in the turnaround efforts.

In a chat with Analysts, Rodney McMullen, Chief Executive Officer of Kroger, said the company is not confident to post the incremental operating profit of $400 million. The company is fighting with e-commerce giants like Wal-Mart and Amazon. The company will retain the talents close to the consumers after careful evaluation at each store. Each store conducts business independently. But, each is ensuring to retain the right leadership and the right talent to keep the business running going forward. Shares of Kroger are trading at $24.79 as of October 4, 2019. It is doubtful that Kroger would take the e-commerce route for a turnaround.

It is not the first company to lay-off middle managers in the restructuring move to turnaround. In 2014, Sam’s Club, an all women’s store, removed 2,300 employees that comprise mid-level managers. The company has shut down 63 stores in 2018 and converted some of them into online stores.

Competitors’ plays spoilsport

Competitors like Wal-Mart, Lid1, Albertsons, and Aldi are creating the chaos at Kroger by offering home delivery at economical rates and contributes to the worst lay-offs at Kroger.