GameStop Corp. (NYSE: GME), a company that became synonymous with the meme stock frenzy of 2021, is once again in the spotlight. This time, the news centers around E*TRADE’s reported consideration of dropping meme stocks from its platform. This development has significant implications for GME and other meme stocks, potentially impacting their trading dynamics and investor sentiment.

The E*TRADE Announcement

E*TRADE, a popular online brokerage platform, is reportedly evaluating the possibility of delisting meme stocks, including GameStop, due to the inherent volatility and risks associated with these stocks. The announcement has sparked a debate among investors and market analysts about the potential consequences of such a move.

The term “meme stocks” refers to shares of companies that have gained popularity and experienced significant price movements due to social media hype and retail investor enthusiasm rather than traditional financial metrics. GameStop, along with AMC Entertainment and others, became the poster children for this phenomenon, witnessing unprecedented trading volumes and wild price swings.

Potential Impact on GameStop

The potential delisting of GameStop from ETRADE could lead to decreased liquidity and trading volume for the stock. ETRADE is a significant platform for retail investors, many of whom were instrumental in driving the meme stock rallies. Removing GME from this platform might reduce the ease with which retail investors can trade the stock, potentially dampening its price volatility and upward momentum.

However, it is also possible that the core group of dedicated retail investors, often referred to as “diamond hands,” who are committed to holding onto their GME shares regardless of market conditions, might continue to support the stock. The impact of E*TRADE’s decision will largely depend on how other brokerage platforms respond and whether they follow suit.

Broader Market Implications

E*TRADE’s move to potentially delist meme stocks raises broader questions about market regulation and the role of retail investors in modern financial markets. The meme stock phenomenon has challenged traditional notions of market efficiency and highlighted the power of collective retail investor actions, often coordinated through social media platforms like Reddit’s WallStreetBets.

Regulators and market participants are now grappling with how to balance the democratization of stock trading with the need to maintain market stability and protect investors from excessive risk. E*TRADE’s consideration of dropping meme stocks is a reflection of these ongoing debates and concerns.

GameStop’s Business Outlook

Amidst the market speculation, GameStop continues to focus on its business transformation. The company has been shifting its strategy from being a traditional brick-and-mortar video game retailer to embracing e-commerce and digital initiatives. Under the leadership of its new executive team, GameStop aims to capitalize on the growing trend of digital gaming and position itself as a leader in the gaming industry.

Despite the challenges posed by its meme stock status, GameStop’s underlying business strategy and execution remain crucial for its long-term success. Investors and analysts will be closely watching the company’s financial performance, strategic initiatives, and ability to adapt to the rapidly evolving gaming market.


The potential delisting of GameStop from E*TRADE highlights the ongoing volatility and uncertainty surrounding meme stocks. While this move could impact GME’s trading dynamics, the broader implications for market regulation and retail investor participation are equally significant. As GameStop navigates these challenges, its focus on business transformation and adaptation to the digital gaming landscape will be key determinants of its future trajectory.