Snap Inc (NYSE:SNAP) and NBCU Universal have come together to a sign a pact that will see them involved in the next year’s winter Olympics which the two giants hope will play a huge role towards making the popular messaging app a home for Olympic-themed contents. Asides from that they hope that it will go a long way towards assisting NBCU Universal sell the Games-related lenses and geofilters o help carry out the advertisement endeavors in the best possible way.
Of course plans are underway to have the next year’s Winter Games expanded and to be exact, they will be held in PyeongChang, South Korea. According to some inside sources, the Expansions will be as a result for the coming together of the two companies and truth be told, the 2016 Rio Olympics will be and memory to behold! The unique and more interesting part of it all lies in the fact that it will be a great opportunity for Snapchat to share numerous clips f the NBC’s Olympics content and everyone will gain access to user content.
On top of that, a number of the top trusted sources indicate that Snapchat will of course be carrying out a wide coverage of the various Games that BuzzFeed will be producing with NBC for the Snapchat Discover media hub.
The top business analysts in the two companies have bee working day and night in an effort to make estimates over the expenditures that were going to be incurred. They put the advertising commitments related to the deal to stand somewhere between $50 million and $75 million in the first quarter of 2018.
The NBCU Universal top executives launched the Snap partnership to advertisers on Wednesday and according to some top executives, this formed part of the annual ad sales presentations commonly referred to as “upfronts.”In regards to the prior deal, NBC is expected to make great milestones in the sale of ad slots associated with its Snapchat video content. In addition, it will also be selling lenses and geofilters which have at the moment stood out as formats and signatures for Snapchat.